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For its beauty, purity and
rarity, platinum jewellery has become one of the ultimate
expressions of celebrating the joy of a relationship. Whether
for an engagement, wedding, anniversary, to commemorate the
birth of your first baby or any other special occasion, platinum
conveys perfectly how precious your relationship is.
And platinum has its own relationships...
Platinum and Diamonds.
Nothing sets off a diamond, or indeed any precious stone,
like platinum. Its pure white lustre ideally complements the
colour and brilliance of your gem. Its unmatched strength
and durability holds it gently, yet with absolute security,
ensuring your diamond truly is "forever".
Platinum and Weddings.
Pure, white and eternal, platinum is the perfect choice for
a wedding ring. In the UK the minimum purity for platinum
is 85% but in fact most jewellery contains as much as 95%
pure platinum. By comparison, 18 carat gold contains 75% pure
gold and 9 carat gold only 37.5%. Platinum never tarnishes
nor loses its deep white colour, and will not wear thin like
so many gold rings. And remember - the wedding dress will
only be worn once, the flowers and the cake last only one
day. Your rings will be a reminder of your wedding day every
day of the rest of your lives. Make sure they reflect the
joy of it.
Platinum and Fashion.
Platinum jewellery appeals to many people today because of
its subtle beauty and elegant understatement. Whatever your
personal style there are designs in platinum to suit your
individual taste. Fine platinum jewellery endures and outlives
the whims of fashion, retaining its beauty forever.
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Platinum and Gold.
Gold is rare, but every year thirty times more is made into
jewellery compared to platinum, and to produce one platinum
ring, more than one ton of ore must be mined. Some platinum
jewellery designs are accented with 18-carat gold, which
contrasts beautifully with platinum's pure white colour.
Platinum and your Jeweller.
Rare are the craftsmen sufficiently skilled to bring out the
subtle beauty in platinum jewellery and only the best jewellery
shops carry platinum jewellery. Your jeweller can assist in
selecting platinum jewellery that will bring pleasure to you
for years to come.
Platinum and You.
Platinum jewellery isn't just beautiful to look at; it is
also beautiful to wear. With a silky polished surface and
weighing more than half as much again as 18 carat gold, it
conveys a real feeling of value and beauty to the wearer.
Although platinum jewellery is becoming more popular, it is
still the exception and is worn by exceptional people.
Why don't
you begin a relationship with platinum?
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